ETI would like to wish everyone a Happy 3/16 Day

There have been many memorable and timeless catchphrases throughout WWE history, but few have altered the very fabric of reality quite like “Austin 3:16.” Because of the impact of this phrase, March 16 is officially Austin 3:16 Day!

After defeating Jake “The Snake” Roberts to be crowned the 1996 King of the Ring, “Stone Cold” Steve Austin berated his vanquished opponent in a post-match interview and exclaimed, “Austin 3:16 says I just whipped your ass!”

The moment was remarkable and immediately sent shockwaves throughout sports-entertainment before taking pop culture by storm. Not only did it launch The Texas Rattlesnake’s popularity to new heights, it also marked the beginning of The Attitude Era.

“Stone Cold” Steve Austin begins his meteoric rise in WWE with an unforgettable speech after winning King of the Ring on June 23, 1996.

In the years that followed, Austin – famously adorned with a black T-shirt with simple, large, white lettering that read “Austin 3:16” –  became one of the most popular Superstars of all time. He was a smashmouth competitor in and out of the ring who let no one stand in his way, including Mr. McMahon.

So grab a Steveweiser, ready your two-finger salute and share your favorite “Stone Cold” Steve Austin moments on Facebook, Instagram, Snapchat and Twitter using the hashtag #316Day. And that’s the bottom line, ‘cause “Stone Cold” said so!


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