Netflix’s massively popular docuseries Tiger King: Murder, Mayhem and Madness drew 34.3 million unique viewers in the first 10 days of its release, from March 20-29, according to Nielsen, eclipsing the season 2 numbers for Stranger Things, which drew 31.2 million in its first 10 days. Tiger King approached the numbers for Stranger Things 3, which drew 36.3 million over the 10-day span, Nielsen said.
Over its premiere weekend, March 20-23, Tiger King brought in an average minute audience of nearly 2.4 million U.S. TV viewers. Over the 10-day period, Tiger King pulled in an audience of 19.0 million among U.S. viewers on an average-per-minute basis. That was higher than Stranger Things 2 with 17.5 million and nearly matched Stranger Things 3 with 20.5 million.
Of course, the timing of the release coincided with a global pandemic and mandated stay-at-home orders, which along with intense social media buzz, boosted the numbers.
The Netflix docuseries centers on the story of Joseph Maldonado-Passage, aka “Joe Exotic,” a former Oklahoma tiger-zoo owner who’s serving a 22-year prison sentence for his role in the Carole Baskin murder-for-hire plot and other charges.
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