Warner Bros. is reporting that Crazy Rich Asians grossed $5M on its opening day with a super solid A CinemaScore. PostTrak exits show 85% overall positive, 4 1/2 stars and a great 68% definite recommend. This adjusts the 5-day box office to between $23M-$25M.
On CinemaScore there was a 68% turnout by females, and 32% males, both who gave the Jon M. Chu-directed movie an A. The under 18 bunch who turned up at 12% loved Crazy Rich Asians the most with an A+ while 66% over 25 gave the movie an A. Over 50 demo who turned out at 17% graded the movie an A-. PostTrak, which updates exit polls throughout the weekend, last night saw a 42% turnout from females over 25, with the second biggest demo being females under 25 at 24%. Asian audiences turned out in a huge way at 44%, while Caucasians repped 32%, African Americans 11% and Hispanic 10%.
We hear that the best markets for Crazy Rich Asians were New York, Los Angeles, San Francisco, Washington DC, Seattle, San Diego, Austin, Honolulu, Toronto and Vancouver.
Meanwhile, the studio’s Chinese co-production The Meg took second place on Wednesday with $3.4M, -43% from Tuesday’s $6M for a six-day running total of $59.4M. Box office analysts believe that Crazy Rich Asians can upset the shark for a weekend win around $20M. Still TBD. It will be close.
STX Entertainment’s Mile 22 is opening tomorrow and holding previews tonight. Tracking has the movie in the high teens. Studio 8/Sony’s Ice Age adventure Alpha is also opening, and expected to do between $6M-$8M.
PREVIOUS, WEDNESDAY: Warner Bros’ fantastic week at the box officecontinued with the Wednesday opening of Crazy Rich Asians. Early midday estimates show a $6 million-plus start, which would put the watershed film on a course for a $28M-$29M five-day total, and around $19M for Friday-Sunday.
The studio didn’t hold previews last night for Crazy Rich Asians because today is technically like a preview more or less. A week ago at 354 locations, Warners held sneaks for the Jon M. Chu-directed movie, which earned $450K-$500K. Crazy Rich Asians is the first studio-made movie (not acquisition or classic unit release) in 25 years to feature a mostly Western Asian cast, the last being 1993’s Joy Luck Club.
The studio’s China Gravity co-production The Meg is staying solid, looking at a projected $4M today after a $6M Tuesday that was 33% above Monday. Total cume through six days is estimated at $60M. On a local level, Regal’s first ScreenX auditorium is opening Friday at the Edwards Irvine Spectrum and will be showing the shark pic. ScreenX is a 270-degree, three-screen format that makes Cinerama Dome look like child’s play. It’s the first CJ 4DPlex’s ScreenX expansion into the U.S. in partnership with Regal’s exhib parent Cineworld.
The release of The Meg in ScreenX is part of a larger agreement with Warner Bros to release several of the studio’s upcoming titles in the format including The Nun, Aquaman and Shazam!
While Fandango already reported that advance ticket sales for Crazy Rich Asians were beating Girls Trip at the same point in time before that pic’s opening, Atom Tickets shows that the Warner Bros pic is outpacing Mamma Mia!: Here We Go Again by 16%, in addition to Girls Trip, in presales.
In a recent survey of Atom users, 65% of the respondents are planning to see Crazy Rich Asians on the big screen despite the fact that only 8% of intended moviegoers read the book by Kevin Kwan. In an Atom poll, moviegoers said they plan on seeing the movie with their significant other (38%) or friends (32%), while 12% plan to see the movie solo.
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